A quick reminder: natural referencing, also known as SEO (for Search Engine Optimization), covers all actions aimed at optimizing the content of a web page for correct indexing by Google, the search engine that dominates the French market.
These rules have been clearly explained in the advice that Google engineers give in their
guidelines for webmasters
.
Altosor Communication is committed to customer satisfaction, and here we explain the main SEO tools used to optimize a website’s SEO, and help you decide which SEO software to use to ensure the best natural referencing for your website.
Which SEO software to choose from among the free SEO tools?
Google Search Console
As soon as your website is online, it is necessary to declare it to Google so that its robots come to index the pages of your website. To use
the Google Search Console referencing tool
you must first create a Google account, then access this tool and add the domain name of your website (eg: www.monsite.com).
Google Search Console will quickly become indispensable. He will be able to answer the main questions you will ask yourself about the life of your website:
- How many visits and clicks did each page get, day after day?
- What SEO errors should be corrected and on which pages?
- What other sites link to yours (netlinking)?
- Are your pages fast to download in web and mobile versions?
- Are your pages detected and indexed by Google and if not why?
Our specialists use this Google referencing tool on a daily basis to monitor the work of the websites entrusted to them. With experience, they know how to intervene quickly to correct the slightest problem that could hinder the functioning of a page.
Do not hesitate to contact us if you wish to entrust us with the
monitoring of your website
.
Page Speed Insights
When Google tells you with Search Console that one of your pages is slow to download, you can connect to the Page Speed Insights toolone of the SEO tools to get information about the download speed of this page and the reasons that may slow it down.
This speed is a major criterion according to Google which indicates to place at the top of the results the fastest loading pages (among those whose content corresponds to the keywords used). Why this choice?
The search engine constantly analyzes the behavior of Internet users performing searches. Its position as market leader means that it has the largest source of information on this subject. He realized that every second they waited, more and more users lost patience and went to do another search rather than wait for a page to be displayed.
If you don’t want to lose visitors to your site, it is important to check the loading time of each of your pages. Page Speed Insights shows you a score out of 100 after calculating the loading time of your page. It also tells you in detail what can slow it down:
- Images too heavy to load
- Non-optimized Javascript or CSS files
- Links waiting to load content external to your site
- Slowness of the server that hosts your pages
Altosor Communication can offer you
hosting solutions for your website
Altosor Communication can offer you hosting solutions that guarantee fast loading and its specialists know how to audit the content of a website to find its flaws and suggest ways to improve it. Do not hesitate to contact us for help:
GT Metrix
Among other free SEO software,
GT
Metrix
is interesting because it provides another point of view than Page Speed Insights on the loading speed of a web page. It details in part, category by category, each problem that can slow down the loading of your page:
- FCP (First Contentful Paint): display time of the first element of the page
- LCP (Largest Contentful Paint): display time of the largest element
- TBT (Total Blocking Time) : duration of the blocking of the load by the server
- CLS (Cumulative Layout Shift) : stability of the page elements display
If this data may seem too technical, it is perfectly clear to the specialists at Altosor Communication. These metrics are part of our daily analysis. They allow us to detect, for example, which images need to be optimized, where to place the most important content in your page and other interventions that will speed up the loading of your pages and bring you more visitors.
If you find that your website is too slow and is losing visitors every day, it is probably time to contact us to perform a
audit of your website
.
Google Keyword Planner Ads
This Google SEO tool is most often used when you decide to buy keywords via the e-marketing platform called
Google
Ads
. All you need to do is create an account and declare your website on the SEO software platform.
However, it is possible to use it for free, before launching a keyword campaign, to find out which keywords are most often used by Internet users for a given theme.
That’s why we have classified it as a free SEO tool.
As its name suggests, the Google Ads keyword planner follows the market trends. It allows you to identify which keywords are too competitive and on which other terms it will be easier to position your pages.
At Altosor Communication, we always start by conducting a keyword search to select the ones that will be the most suitable to optimize the ranking of a page at the top of the search engine results.
We can determine in which semantic cocoon your page should be located, with which other pages it can be linked to provide the best “link juice” to help it grow and progress to the top.
If these e-marketing terms seem a bit strange to you, they are part of our daily language. Internet marketing is indeed a profession in its own right that requires a good experience of the habits and customs of the Internet world.
Do not hesitate to contact us if you want
get help from our SEO specialists
or the intervention of a
web editor
who will optimize the SEO of your pages.
Which SEO software to choose among paid search tools?
If you want to go further in the optimization of the natural referencing of your web pages, you will have to opt for more complete tools and therefore often pay.
Altosor Communication uses this type of SEO tool on a daily basis. We are going to introduce you to some of the most effective ones:
SEMrush
SEMrush is a leading SEO software company. Behind this name is a whole range of solutions covering SEO, research of your main competitors and social network marketing.
If your website includes online sales of products or services, it is probably vital for the development of your business. With the phenomenal growth of e-commerce, competition is becoming fierce between market players and if you don’t have a tool that allows you to know the strengths and weaknesses of your website, you are likely to be left behind by your competitors.
The SEO tools offered by SEMrush are invaluable for monitoring this competition and learning:
- on which keywords your competitors are best placed
- which of your pages have the best results
- what improvements are possible on your pages to overtake your competitors
- which keywords become more important according to the market trend
- how your site compares to your most direct competitors
Of course, it takes time and a certain budget to master this type of SEO tool. At Altosor communication, we have specialists who can take care of the daily monitoring and optimization of your website.
Do not hesitate to contact us for more information on our SEO solutions:
AHREFs
It is not enough to respect the rules of SEO to make known the pages of your website. You also need to get links from other websites in the same theme as yours. This is the best way to improve your e-reputation, i.e. the reputation of your website.
The referencing tool
AHREFs
is part of these software dedicated to the search for inbound links (coming to your website). Finding other websites that are willing to link to your site, in other words: determining thenetlinking strategy that best suits your development objectives, must be one of your priorities if you want to establish yourself on the Internet market.
This SEO software includes a range of tools, including:
- Site Audit: checking the SEO quality of your pages
- Site Explorer: to analyze the positioning of your competitors
- Keywords Explorer : to find the most used keywords
- Content Explorer: to help you create SEO optimized content
- Rank Tracker : to follow the positioning of your pages in the results
If you have neither the budget nor the time to dedicate to learning this tool, we can take care of this task and take care of your
netlinking campaign
netlinking
.
Please contact us about this:
ScreamingFrog SEO
Unlike the other SEO tools presented so far,
Screaming
Frog
SEO
is an SEO software that is downloaded and installed on your computer. It is a spider, that is to say a software that will follow each url of your website and retrieve the content to analyze it.
In its free version, it is limited to analyzing the first 100 URLs found from your home page. Try it: you will see that it will find a lot of small errors in a few seconds that would have gone unnoticed by a simple visual examination. Each of these small mistakes can have a negative impact on the SEO of your pages. The most common SEO mistakes are:
- Titles (h1, h2, h3) that are too short, too long or duplicated
- Forgotten or ill-fitting page descriptions
- URL errors (broken links, deleted pages, server errors)
- Duplicate content in the pages
The paid version of the software analyzes of course the whole of your site and allows you to monitor the absence of errors every time you modify the content of your pages to add new ones and improve the content.
It is an essential tool for any good webmaster. Altosor Communication is at your disposal if you prefer to outsource this service:
Majestic SEO
We have already talked to you about Netlinking above about the AHREFs tool, but we couldn’t forget the most famous backlink management tool, namely the
referencing software
Majestic
SEO
.
It is not enough for a website to create a link to one of your pages for it to change your reputation. Google takes into account the trust index of this site (its Trust Flow) as well as the number of links your site has obtained (its Citation Flow). These two key indicators are measured and displayed in the results provided by Majestic SEO, which reviews all the links leading to your website.
This netlinking software also allows you to follow the evolution of your backlinks over time, especially if you have funded a netlinking campaign with specialized partners.
Altosor Communication can handle all or part of your
netlinking campaigns
netlinking
. Contact us and we will explain you in a simple way how to improve the notoriety of your website to bring it to the first page of the search results.
Select the right SEO software for your SEO strategy
You have just discovered some of the most used SEO software and you have certainly understood that many of them are essential to the development and monitoring of your website.
Just like in real life, it is not enough to have a beautiful window and beautiful products in your business, you must also make them known and know how to stand out from the competition.
This need has given rise to new professions. For example, it is becoming more and more essential to complement the work done on a website by writing targeted messages on social networks, or by sending and following up newsletters to your prospects and customers.
The SEO tools are part of the panoply of SEO software used daily by web professionals. At Altosor Communication, we know that you may not have the time or the internal resources to develop these specific skills. That’s why we have developed a whole range of targeted services that our web specialists are ready to implement to guide your website to success.
If you would like to be contacted by one of our specialists or get help in deciding which of these services would be most appropriate for your project, please contact us.
We will gladly answer your questions and explain to you how to define an effective communication strategy on the Internet.
