Online presence is no longer an option. In most sectors, prospects no longer take the time to compare at length. They choose what appears immediately before their eyes, often in the first search results. Thanks to its expertise, a search engine optimization, or SEA, agency enables you to appear on the first page of results within a few days or weeks of launching your campaign. Unlike natural search engine optimization, which takes time, a Google advertising campaign offers immediate visibility, rapid lead generation and total control over the budget invested.
Our pay-per-click SEO agency helps companies implement an effective online advertising strategy, focused on performance, lead acquisition and profitability. We design, optimize and manage your campaigns to position you at the top of the results, where your future customers make their decisions.
The advantages of paid search with a Google agency over natural search
Search engine optimization builds lasting visibility, but it requires regular content production, internal linking, technical optimization and a great deal of patience. Paid search, on the other hand, propels you immediately to the top of the results. You choose the best strategy according to your objectives: display only during commercial searches, or audience conquest via visual or video campaigns.
One of the main advantages of SEA is budget control. You decide on your investment, the maximum price per click and the daily amount. You only spend when someone actually interacts with your Google ad. This transparency creates a bond of trust between real performance and investment. With SEA, you’re no longer dependent on the Google algorithm: you’re in control.
Advertising on Google also reinforces your brand image. By systematically appearing in the first results, your company is associated with a credible, present and reliable player. Your brand becomes familiar to prospects, even before conversion.
Fast, measurable results for your business
A well-managed online advertising campaign can generate initial search results within hours of going live. Reporting is complete: clicks, conversions, cost of acquisition, origin of prospects. You’re no longer working in the dark. Every decision is based on concrete data.
Total control over your advertising budget
You can start with a modest budget and gradually increase your investment as you see the return. A campaign is never a cost without visibility: it’s a measurable investment.
Precise targeting of your audience
Google Ads lets you precisely target the user you want to reach. You can select a geographic zone, a proximity radius (catchment area), a language or a device. Social platforms, on the other hand, allow you to target interests, behaviors and signals of intent.
The different types of paid search
SEA is more than just Google Ads. An effective online advertising strategy combines several channels, depending on your market, your product and your objective.
Google Ads
Google Ads is the number one channel for lead generation. The Google ad appears exactly when the search occurs. You capture demand as it happens. It’s the best acquisition strategy if your priority is to reach prospects ready to take action.
Meta Ads and LinkedIn Ads social network advertising strategy
In the case of Meta or LinkedIn ads, these do not react to a search, but anticipate it. Targeting is based on profiles, interests and behaviors. This allows you to build brand awareness and generate initial awareness before the search.
Remarketing
Remarketing targets all those people who have visited your site or interacted with your content (video, form, landing page) but have not converted. This type of campaign is one of the most effective, because it only targets an audience that’s already hot.
How to increase your traffic with paid search
The aim of SEA is not to obtain traffic, but qualified traffic. To achieve this, you need to align three elements: targeting, message and landing page.
A Google ad must offer a direct and clear response to the search intent. The landing page must be simple, fast, reassuring and conversion-oriented. It must inspire confidence, enhance your brand image and guide the user towards the desired action. When these elements are aligned, your conversion rate naturally increases.
SEA offers a structured progression. A prospect discovers your brand via a YouTube video campaign, clicks on a Google ad a few days later, then returns via a remarketing campaign before filling in a form. Each step creates an additional link and reinforces your credibility.
Want to find out more? Discover our article How to create an effective Google Ads campaign in 10 steps?
Why choose a search engine optimization agency?
A poorly parameterized SEA campaign can quickly become a heavy and ineffective burden. Conversely, a well thought-out, structured and regularly analyzed campaign can generate a tangible return on investment.
The importance of SEA for your visibility
Being visible doesn’t mean being present. Being visible means being found before your competitors. When your ad appears at the top of the results, you become the natural answer to the prospect’s search.
The advantages of a specialized agency
An agency masters all the subtleties of the platform: account structure, bid types, persuasive copywriting, ongoing optimization. You gain in autonomy, knowledge and efficiency.
Our Google campaign expertise
Our work starts with listening. We understand your objectives, your constraints, your market and the state of your competition. We turn these elements into an online advertising strategy.
How we work
Setting up a SEA campaign requires a methodical approach.
In-depth analysis of your site and objectives
We analyze your site, your landing page, your promise and your competitive differences. We identify the elements you need to optimize to maximize conversion and build trust.
Choice of relevant keywords and associated intentions
We select keywords that generate business and avoid those that generate useless clicks. This work is fundamental to attracting new prospects.
Manage your online advertising campaigns
We structure your campaigns, write your Google ads, create audiences and manage your investments according to your business priorities.
Monitoring and optimization
We analyze the results every week and adjust the campaign on an ongoing basis. An ATS campaign never runs on its own. Ongoing monitoring is the key.
Contact us today
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