An online SEO audit is an in-depth analysis of your website to identify the problems that are hampering its performance on search engines like Google. It covers several areas, such as on-page optimization, technical and off-page analysis, and social network evaluation.
The different aspects of SEO optimization analyzed
An SEO audit examines various elements essential to good SEO:
- On-page optimization
- Technical analysis
- Off-page optimization
- Social networks
Free and paid tools available for carrying out an audit
Many SEO auditing tools are available, some free, some not. Free tools include Google Search Console, Google Analytics and Screaming Frog (up to 500 URLs). Paid solutions include SEMrush, Ahrefs and MOZ Pro.
On-page analysis
During an online SEO audit, it’s crucial to examine the following on-page elements:
- Title tags
- Keywords
- Content
Optimizing content for keywords
It’s important to use relevant keywords in your titles, subtitles and content to attract visitors and boost your search engine rankings. Be careful not to over-optimize by using too many keywords, as this could detract from the quality of the content. Using the services of a web copywriter can be useful for your natural referencing.
Using appropriate HTML tags
HTML tags play a crucial role in on-page optimization. H1, H2 and H3 tags should be used to structure content, while meta description and title tags should include relevant keywords to improve visibility on SERPs (Search Engine Results Pages).
Technical analysis
In addition to on-page optimization, an online SEO audit should also examine the following technical aspects:
- Loading speed
- Site structure
- Indexation
Checking mobile compatibility
With mobile traffic on the rise, it’s essential that your site is compatible with mobile devices. Make sure it displays correctly on different screens and resolutions.
Identifying HTML code errors
HTML code errors can lead to indexing problems for search engine spiders. A tool like Google Search Console can help you identify and correct these errors.
Off-page analysis
Off-page analysis is essential for assessing backlink quality and site authority.
Evaluating the quality of external links
External links or backlinks are important for SEO. An online SEO audit should take into account the quality of inbound links and their relevance to your site’s content before starting a backlink campaign.
Improved site authority
A site’sauthority is determined by several factors, such as the quality of its backlinks and its presence on social networks. An online SEO audit should include recommendations for improving this authority to improve search engine rankings.
Social network analysis
Social networks play a crucial role in online visibility and SEO.
Optimizing content for sharing on social networks
Sharing content on social networks can drive traffic to your site. Make sure your content is optimized for easy sharing and includes Open Graph and Twitter Cards tags for better presentation on these platforms.
Implement audit recommendations
Once you’ve carried out an online SEO audit on your storefront or e-commerce site, it’s time to put the recommendations for improving your site’s SEO into practice.
Prioritizing actions to be taken
Draw up a list of priority actions to be taken following the audit results. This may include correcting technical errors, optimizing content for keywords or improving backlinks.
Monitor progress and make any necessary adjustments
Once the recommendations have been implemented, it is important to monitor progress and make any necessary adjustments. Use tools such as Google Analytics and Search Console to measure the impact of your changes.
Importance of an SEO Audit
Why is SEO essential?
SEO (Search Engine Optimization) is essential to ensure optimal visibility of your website in search engines. Good SEO attracts more organic visitors, increases brand awareness and improves conversion and sales rates.
How can an SEO audit help your website achieve higher rankings?
An SEO audit identifies your site’s strengths and weaknesses in terms of SEO strategy. By taking action to solve these problems, you can improve your site’s ranking in search results, attract more organic traffic and generate more conversions.
Things to check during an SEO Audit
1. The Presence and Use of Keywords
Make sure your keywords are relevant to your industry and target audience. Make sure they’re used appropriately in your content, title tags, meta descriptions and URLs. Implement an SEO content strategy to rapidly gain positions in the SERPs.
2. Page indexing by search engines
Make sure all your pages are properly indexed by search engines. Identify indexing problems, such as markup errors, poorly structured URLs and redirect errors.
3. Optimizing page load speed
Page loading speed is an important factor for SEO and user experience. Use online tools to test your site’s speed and identify areas for optimization to improve performance.
4. Optimizing images for SEO
Check that your images are properly optimized for SEO by using appropriate file formats, compressing images to reduce their size and adding descriptive alt tags.
5. Page structuring for better indexing
Make sure your pages are properly structured to facilitate indexing by search engines. Use appropriate HTML tags, a clear hierarchy and well-organized internal links.
Tools to Facilitate Online SEO Auditing
Keyword Tracking Tools
Use tools such as Google Keyword PlannerSEMrush or Ahrefs to identify and track relevant keywords for your website and industry.
Website Performance Analysis Tools
Tools like Google Analytics, Google Search Console and PageSpeed Insights allow you to analyze your site’s performance in terms of traffic, search engine ranking and loading speed.
Site Traffic Analysis Tools
Use tools such as Google Analytics and SimilarWeb to analyze your site traffic, understand visitor behavior and identify opportunities for improvement.
Tools for checking internal and external links
Tools like Screaming Frog, Ahrefs and Moz help you check your site’s internal and external links, identify broken links and optimize link structure for better SEO.
Tools for Assessing Website Security Levels
Tools such as SSL Labs, Sucuri and Wordfence enable you to assess your website’s security and detect potential vulnerabilities.
By following this guide to carrying out an SEO audit, you’ll be able to optimize your website’s performance, improve its visibility in the search engines and boost your sales.
In conclusion, an online SEO audit is essential for improving a website’s visibility and ranking. By calling on Altosor’s SEO experts, you’ll be able to carry out a complete audit and implement concrete actions to optimize your natural referencing. So don’t wait any longer and start optimizing your website today!