1. Your Google Ads Shopping expert: Altosor Communication
Welcome to Altosor Communication, your trusted partner for successful advertising campaigns on Google Ads Shopping. As a specialist digital agency, we have the expertise and know-how to help you navigate the complex landscape of online commerce and make the most of your advertising investments.
But what exactly is Google Ads Shopping? This is an advertising service offered by Google that allows your company to stand out in search results. When a potential customer searches for a product you sell, your ad appears as a product sheet with an image, title, price and store name. These ads are particularly effective because they are displayed to users who are already in the buying phase.
Online commerce is a highly competitive world. Google Ads Shopping is a valuable paid search tool for attracting potential customers. It gives your products greater visibility, attracts targeted visitors to your website and increases your chances of conversion. In short, Google Ads Shopping isn’t just a way to promote your products – it’s an essential strategy for boosting your online sales.
Google shopping campaign
2. Why Google Ads Shopping?
Google Ads Shopping offers many advantages, making it an attractive option for businesses looking to increase their online visibility and attract more targeted traffic.
Increased visibility :
Google is the world’s most widely used search platform, with over 3.5 billion searches carried out every day. With Google Ads Shopping, your products are presented directly in Google’s search results, considerably increasing their visibility.
Targeted traffic :
Google Ads Shopping ads appear according to the user’s search terms. This means that your ads are displayed to people who are actively looking for your products or similar products. This level of targeting attracts high-quality traffic to your website.
High conversion :
Google Ads Shopping ads include detailed product information, such as an image, price and description. This information helps users make a purchasing decision, leading to higher conversion rates.
In terms of statistics, according to WordStream, Google Shopping ads account for 76.4% of all retail ad clicks on Google, and they generate a 30% higher conversion rate than standard text ads. What’s more, a study by Search Engine Land revealed that advertisers spend an average of 63% of their advertising budget on Google Shopping, testifying to the effectiveness and ROI of this platform.
In short, Google Ads Shopping is a powerful tool for increasing the visibility of your products, attracting targeted traffic to your website and boosting conversions.
How does Google Shopping work?
Google Shopping is a service that enables consumers to search, compare and buy physical products from different retailers who have paid for their advertising. When a user searches for a specific product, small boxes appear at the top of the search bar with images, prices and sellers.
Google Shopping works quite differently from other platforms, such as text and social ads. Unlike text ads, you can’t choose exactly when your ads will appear. Google determines when your product ads appear. They take into account your feed, your site and your bids to determine this.
In theory, Google Shopping is simple. You upload your products to a feed via Google Merchant Center, connect it with Google ads (Adwords) and voilà, your products are ready to be displayed in Google search results.
Google Shopping organizes millions of products and reviews in an easily searchable and visual format, making it easy for consumers to find what they’re looking for.
How do I sell on Google Shopping?
Selling on Google Shopping requires several important steps to ensure the success of your product listings. Here is a summary of the key steps based on various sources:
- Create a Google Merchant Center account: This is the first step to selling on Google Shopping. The Google Merchant Center is where you upload your product data and make it available to Google Shopping and other Google services.
- Configure your main product flow: This is the file containing all your product information. It can be created manually or via an API if you have a large number of products.
- Link your Google Ads account to your Google Merchant Center account: This step is necessary to create advertising campaigns for your products.
- Define your strategy: This includes choosing the products to promote, defining your advertising budget and selecting your bids.
- Create a Google Shopping campaign: In the menu on the left-hand side of Google Ads, click on “Campaigns”, then on the “More” button and select “New campaign”. Choose “Sales” as campaign type.
- Upload your products to the Merchant Center: Use the product flow you’ve created to upload your products to the Merchant Center.
Every business is unique, so it’s important to test different strategies to see what works best for your products and your market.
Our Google Ads Shopping services
At Altosor Communication, we offer a complete range of Google Ads Shopping services designed to meet your specific needs and maximize your return on investment.
Creating optimized campaigns: We set up highly optimized Google Ads Shopping campaigns that target users interested in your products. We carefully select relevant keywords and write attractive ads to attract the attention of your potential customers.
Complete Google Ads strategy: Our team of experts develops a complete Google Ads strategy, including defining objectives, choosing campaign type and identifying market opportunities.
Professional ad management: As a Google partner agency, we ensure professional management of your ads. We constantly monitor their performance and make the necessary adjustments to ensure their efficiency.
Comparison shopping services: We also use comparison shopping services (CSS) to increase the visibility of your products. CSS enables Shopping ads to be placed on Google’s general search results pages on behalf of the merchants they represent.
How Altosor Optimizes Campaigns to Maximize Return on Investment?
Our approach is focused on return on investment. We use proven marketing techniques, including search engine optimization (SEO) and e-mail marketing, in addition to our Google Ads services to maximize the effectiveness of your campaigns.
We use advanced analytics to track the performance of your ads and identify areas for improvement. Based on this information, we adjust your campaigns to optimize results.
What’s more, we’re constantly testing new strategies and tactics to keep up with the latest market trends and ensure that your ads always reach your target audience in the most effective way possible.
At Altosor Communication, our aim is to help you make the most of your advertising investment. Contact us today to find out more about our Google Ads Shopping services and how we can help you increase your online sales.
Free consultation with a Google Ads Shopping expert
4. Why choose Altosor for your Google Ads Shopping campaigns?
Choosing the right partner to manage your Google Ads Shopping campaigns can make all the difference to the success of your online business. Here’s why Altosor Communication is the right choice for you:
Competence and experience: Our team is made up of Google-certified digital marketing professionals. We have in-depth knowledge of Google Ads Shopping and are up to date with the latest trends and best practices. We’ve helped many companies increase their online visibility and improve their conversion rates with effective Google Ads Shopping campaigns.
Testimonials from satisfied customers: We have worked with a variety of companies in different industries. Our customers are our best advertisement. They testify to our competence, professionalism and commitment to delivering outstanding results.
For example, one of our customers, an online clothing boutique, saw its sales increase by 50% after starting to work with us. Another customer, a beauty products company, saw a 70% increase in website traffic after we optimized their Google Ads Shopping campaigns.
5. Working with Altosor
At Altosor Communication, we believe in a collaborative approach. Here’s how we work with our customers:
Initial briefing: We start by understanding your business and marketing objectives, your products and your target audience.
Campaign creation: Next, we develop a Google Ads Shopping campaign strategy tailored to your business. We select the right keywords, create attractive ads and define an optimal budget to maximize ROI.
Implementation: Once the strategy has been approved, we set up the campaign and start monitoring its performance.
Monitoring and optimization: We constantly monitor campaigns to identify areas for improvement. We continuously adjust and optimize campaigns to ensure the best possible performance.
Working with Altosor Communication, you can be sure that your Google Ads Shopping campaigns are in safe hands. Contact us today to find out more about how we can help your business thrive online.
6. Google Ads Shopping campaign prices
At Altosor Communication, we offer a range of packages for our Google Ads Shopping services to suit different needs and budgets.
Google Shopping campaign
Please note that each project is unique and will require a customized quote. Our rates vary according to factors such as the size of your company, the number of products you wish to advertise and the complexity of your campaigns.
What are the advantages of Shopping ads over Google text ads?
Shopping Ads on Google offer a number of significant advantages over traditional text ads. Firstly, they’re usually placed at the top of Google search results, offering increased visibility to web users. Each Shopping ad includes a product image, price and store name, providing consumers with more information before they even click on the link.
What’s more, thanks to their attractive visual format and detailed product information, Shopping ads generally produce a higher click-through rate than text ads. With Google Shopping, you can precisely target your ads to users’ specific product queries on the Google network. This means your ads are more likely to be seen by users who are already interested in your product.
To set up a Google Shopping campaign, you need to create a Google Merchant Center account and configure your main product feed. The latter is the file containing all your product information, which can be created manually or via an API if you have a large number of products. Once you’ve set up your product feed and connected your Merchant Center account to your Google Ads account, you can launch your Shopping campaign. Finally, Google Shopping lets you easily track the performance of your ads and see which ones are generating the most sales.
Start your Google Ads Shopping campaign
If you’re ready to increase the visibility of your products, attract more qualified traffic to your website and improve your conversion rates, we invite you to contact Altosor Communication. We’d be delighted to discuss your Google Ads Shopping needs and show you how we can help you achieve your goals.
To get started, please fill in our online quote request form and one of our Google Ads Shopping experts will contact you shortly.
Don’t miss this opportunity to take your business to the next level with Google Ads Shopping. Contact Altosor Communication today!