Looking to sell your products on Facebook and Instagram, but don’t know where to start? With Shopify and Instagram Shopping, you can easily create an online store and sell your products all over the world. In this article, Altosor Communication explains how to link a Facebook & Instagram Shopping store to Shopify so you can enjoy the benefits of selling on these social networks. Don’t wait any longer to develop your digital business!
Create your e-commerce site and sell with a Shopify online store
Shopify is a professional e-commerce platform that enables online store owners to create and manage their online store. It offers intuitive tools to help users set up their store, including an order management system, a secure payment system and an intuitive administrator interface. Shopify rates are affordable.
With Shopify, you can also set up your online store to accept credit card, PayPal and Apple Pay, among other payment methods. Shopify also offers advanced features such as the ability to add products to your catalog, define prices and descriptions for each product, personalize your store with images and content, and set up automatic notifications for customers when an order is placed or delivered.
Setting up your Shopify online store
Once you’ve created your Shopify account, you can start setting up your online store. You can add products to your catalog, define prices and descriptions for each product, personalize your store with images and content, and set up automatic notifications for customers when an order is placed or delivered.
Tools and features available: Connect Facebook and Instagram Shopping
Shopify also offers several additional marketing tools to enhance your e-commerce experience. You can connect your store to Facebook and Instagram Shopping so that your products are visible on these popular social networks.
This feature offers companies an additional opportunity to reach a wider audience and increase sales. Using Shopify, you can create ads on Facebook and Instagram to promote your products. Finally, Shopify offers a help center with useful resources such as step-by-step guides, video tutorials and a community forum to help users get the most out of their e-commerce experience.
How to link a Facebook & Instagram Shopping store to Shopify and sell your products?
To sell your products directly on Facebook and Instagram, you can connect your Facebook and Instagram Shopping account to your Shopify store. This feature enables you to reach a wider audience and increase your online sales.
By creating a store on Facebook and Instagram shopping, you can increase your brand’s visibility and reach more potential customers. It’s important to have a Shopify application and an effective marketing strategy to sell successfully on these platforms and build customer loyalty. Using Instagram stickers, creating engaging content and promoting your brand will give your customers a clear idea of what they need and what you can offer.
We invite you to contact our social networking experts for advice. If you’d like to configure the system yourself, follow these steps:
Step 1: Create a Facebook Business Manager account and an Instagram account
To link your Shopify store to Facebook and Instagram, you first need to create a Facebook Business Manager account and an Instagram account. You’ll also need to provide information about your company, such as brand name, type of business and terms and conditions.
This will enable Facebook and Instagram to understand your business and give you access to their e-commerce features.
Step 2: Create a Facebook store and link it to your Shopify store
Once you have created your Facebook Business Manager account, you can create a Facebook store to display your products. Then you can link this Facebook store to your Shopify store by following the instructions provided by Shopify.
This step is important to ensure that your products are visible on Facebook and that customers can buy them directly from Facebook.
To link a Facebook and Instagram store to Shopify, you must first create a Shopify store. Once you’ve created your store, you can add sales functionality on Facebook and Instagram via the Shopify app. To link your Facebook store to Shopify, go to your Shopify page and click on“Sell on Facebook” in the sales tab of your dashboard. Then follow the instructions to link your Facebook account to your Shopify store.
Step 3: Connect your Instagram account to your Shopify store and activate Instagram Shopping
You can then connect your Instagram account to your Shopify store and activate the Instagram Shopping feature. This will allow users to buy your products directly from their Instagram profile.
This step is important to reach a wider audience and to give your customers a smooth and easy shopping experience.
To add your store to Instagram, you’ll need to download the Instagram app and create a professional Instagram account. In your Instagram business account, click“Edit Profile” and add your Shopify store as a link. Next, connect your Shopify store to your Instagram account via the Shop on Instagram app. You can also add relevant and engaging content such as images, videos and stories to promote your products, and use Instagram stickers to tag your products and link them to your Shopify store.
How do I create an Instagram Shopping store?
Instagram Shopping is a feature that allows online store owners to tag their products in their Instagram posts to facilitate shopping directly on Instagram. To create your own Instagram Shopping store, follow these steps:
- Make sure your online Shopify store is compatible with Instagram Shopping: you must sell physical products, and your business must be located in a country supported by Instagram.
- Convert your Instagram account to a professional account: open your Instagram profile and access your settings. Then go to > to access your professional profile. A professional Instagram account gives you access to additional features such as detailed audience statistics tools and the ability to run targeted ads.
- Connect your Instagram account to your Facebook page: go to your Instagram settings, select Account and click on Linked accounts > Facebook > Connect with your Facebook account.
- Prepare your Shopify online store: create a Shopify online store with our Shopify Guide and add all your products to it.
- Use the Instagram shopping app: download the app to sell on Instagram and connect your Shopify account.
- Add products: in the app, add the products you’d like to sell on Instagram, including prices and descriptions.
- Tag your products in your Instagram posts: when you create an Instagram post, tap “Tag people”. Then select the product to be tagged by searching on its name.
By creating your Instagram Shopping store, you can improve the visibility of your online store, increase your targeted traffic and generate sales directly from Instagram. Make sure your content is attractive, up-to-date to attract loyal customers and up-to-date to promote your brand.
Step 4: Add products to your store on Facebook and Instagram
Once you’ve set up your store on Facebook and Instagram, you can start adding products from your Shopify catalog. You can select the products you wish to display on each platform, and set specific prices for each product.
It’s important to ensure that your product descriptions are clear and precise, so as to attract the attention of your potential customers.
Make sure you add titles, descriptions and images for each of your products. When this is done, go to your Facebook or Instagram page and add these products to your store.
Step 5: Payment configuration
The last important point for linking your Facebook or Instagram store to your Shopify online store is the payment configuration. You can add different payment methods to your online store, such as PayPal or Stripe.
Step 6: Manage your Facebook or Instagram store
Now that your Facebook or Instagram store is online, it’s important to manage it properly. Make sure you promote your stores on your social networks and update your products regularly.
Sell your products on Facebook and Instagram
Now that your products are available on Facebook and Instagram, it’s time to promote your online store and increase your sales. Here are a few tips to help you sell your products on these two Meta platforms.
Use ads to promote your store
Paid ads are an effective way to promote your online store on Facebook and Instagram. You can create ads to promote specific products or encourage users to visit your online store.
Facebook and Instagram ads are targeted and can reach a wider audience. Use quality images to attract the attention of your potential customers.
Publish products on your Stories and publications
Stories are a great way to promote your products on Instagram. You can add links to your products in your stories and users can click on the link to buy the product directly.
You can also post photos of your products on your Instagram profile to attract the attention of potential customers.
Add shopping stickers to your stories and publications
Shopping stickers are a recent Instagram feature that allows users to add products to their stories and posts. Users can click on the sticker to view more information about the product and place an order directly from the platform.
Use this feature to make buying your products as easy as possible for your customers.
Use tags to add products to your page or profile
Tags are another way to promote your products on Facebook and Instagram. You can add tags to your photos and publications to display information about the products you sell.
Users can then click on the tag to display more information about the product and place an order. Use this feature to attract the attention of your potential customers.
Use third-party applications to display your products on Facebook and Instagram
Third-party apps, such as Shopify Buy Button, allow online store owners to create custom“Buy” buttons that they can embed on their Facebook page or Instagram profile. Users can then click on the button to buy a product directly, without having to leave the platform. Use this feature to make it easier for your customers to buy your products.
Facebook and Instagram store creation for Shopify
Shopify is an agile e-commerce CMS that offers a variety of tools and features to help online store owners create and manage their online store. By connecting your Shopify store to Facebook and Instagram, you can reach a wider targeted audience and increase your online sales.
Use the tools and features offered by Shopify to customize your online store, add products to your catalog and promote your business on social networks. Don’t forget to use tags, stickers and ads to promote your products on Facebook and Instagram. By following these simple steps, you can create a smooth and easy shopping experience for your customers and increase your online sales. Shopify is an effective tool for businesses wishing to launch an e-commerce venture and sell their products online.
Benefits of Facebook or Instagram shopping linked to your Shopify store
Today, companies are going digital and need to be present on social networks to reach their audience and sell their products effectively. By linking your Shopify store with a Facebook or Instagram store, you can enjoy a number of benefits that will help increase your visibility, attract new customers and boost your sales. Here’s an overview of the benefits of a Facebook or Instagram store linked to your Shopify store:
1. A Facebook or Instagram store makes shopping quick and easy
When you link your Shopify store to a Facebook or Instagram store, your products are directly added to a product catalog on these applications of Meta . This will make browsing and purchasing easier for your customers, as they won’t have to leave the social network to visit your online store. Everything can be done on the spot: customers can see your products, learn more about your offers, and make quick and easy purchases.
2. Increase your organic reach
When you link a Facebook & Instagram Shopping store to Shopify, you can increase your organic reach. Posts on social networks that include products with their prices are conducive to sales, as they are designed to inspire customers to buy. The more you share your products on social networks, the greater the visibility of your online store.
3. Integration with Facebook or Instagram ads
By connecting your Shopify store with a Facebook or Instagram shopping store, you can integrate your Facebook or Instagram ads with your product catalog. This allows you to create automated advertisements for products offered for sale in your online store. You can target specific audiences with these ads to reach the customers most relevant to your business.
4. Saves time and effort
Facebook or Instagram shopping linked to your Shopify store saves time and marketing effort. This allows you to publish the products you add to your Shopify store directly to Facebook or Instagram in real time. By creating an Instagram or Facebook store, you can also get detailed statistics on your store’s performance and adjust to optimize your sales.
Facebook or Instagram shopping stores linked to Shopify offer a wide variety of personalization features. You can customize the store style, product categories and links to your products. You can also integrate different sections of the store with specific products on your Instagram or Facebook page. This personalization allows you to highlight your products and improve the overall look of your online store.
Linking a Facebook & Instagram Shopping store to Shopify is an excellent strategic step that can increase your company’s visibility and boost your sales. The benefits of this integration are numerous: from personalization features to saving time and marketing effort, and increasing your organic reach. If you haven’t created your Facebook or Instagram store yet, it’s time to consider this option for boosting your online business.
Now, by following these few steps, you can create a Facebook or Instagram store linked to your Shopify store. This will enable you to expand your online presence and increase your sales by reaching new customers. Don’t forget to promote your Facebook or Instagram store on other marketing channels, and update your online store regularly. Good luck!
Save time and simplify your life – let the Altosor experts configure and integrate your Meta stores on Shopify!