You have created a quality, relevant and useful product that you are proud of. You have communicated on different social networks and started to earn some money.
However, there is still a question to be answered: How to increase your turnover with your website because the result is not yet up to your expectations.
The only solution to generate more revenue : An optimized website, relevant and targeted content.
We will explain why a website is an unstoppable tool to achieve your goals and how it is possible to monetize it.
The website: the essential tool to accelerate your online visibility and increase your sales
The origins of the web
The first website was created by Tim Berners-Lee in 1990. This British scientist working at CERN (European Council for Nuclear Research) wanted to find a way to share information instantly between members of different scientific teams.
1991 : the first website looks like a Word page, a black text on a white background. The content is informative.
1994 : the number of online sites increases from 2738 to 10000, the contents and the design improve, Amazon is born.
1997 : Sergei Brin and Larry Page create Google. More than two million sites are already online.
Google is improving the user experience by creating an algorithm capable of highlighting websites closer to the user’s search.
This era saw the advent of the first content creators, the first blogs appeared.
The natural referencing (SEO) develops, the owners of website understood that to appear on the first page of Google is essential to increase their sales figures.
2021 : approximately 1, 88 billion websites online.
(Source : Statista study 6 August 2021 )
The online presence becomes a major stake in the sustainability of its business.
Why a website is essential for the success of your business
The French are fervent users of e-commerce,
According to Médiamétrie’s Internet Usage Observatory , 42 million Internet users made online purchases in the 2nd quarter of 2021. That’s nearly1 million more online shoppers than in the 2nd quarter of 2020
Faced with the magnitude of this phenomenon, accentuated by two years of pandemic and containment, it is inconceivable for an entrepreneur today not to be present online.
The growth of online sales has been exponential since 1997, dazzling in France with a 1400% increase between 2003 and 2010.
In 2019 in France, online sales exceeded the figure of 103.4 billion euros.
Nowadays, the consumer’s first reflex is to type a query on the internet to find what he needs.
In 2013, 82% of companies that filed for bankruptcy did not have a website.
These companies would have had a better chance of increasing their revenues by creating a website, provided it was visible online.
Online presence requires expertise by professionals. Your site must have an attractive design, be easy to use, the content must be regular, relevant and well referenced witha quality digital marketing strategy…
As you can see, the consumer is more connected than ever. In addition, the covid-19 pandemic has consolidated his reflexes to search and buy online.
The online presence makes you gain credibility, establishes and strengthens the relationship of trust with the customer. A well optimized website brings you qualified prospects and visitors interested in your services.
Let’s imagine that you open a vegetarian restaurant in Paris in the Marais district, if the Internet user types in a request on this subject and you do not appear in the first results of Google, you lose a huge part of visibility as well as an important manna of potential customers.
Calling on experts in website creation, specialized in digital marketing strategy is the best solution to make your business take off and last.
Increase your sales with your website ?
1 / Work on the SEO of your website through blogging
The natural referencing (Search Engine Optimization) gathers the different processes used to optimize a website and improve its positioning on search engines.
The basis of SEO being the search for relevant keywords around your business,the blog remains the perfect tool to improve, perpetuate its visibility on the web and therefore significantly increase your turnover.
It is an American student Justin Hall who publishes in 1994 the first blog post in which he tells his discovery of the Internet. For the first time in the young history of the web, a person tells his story publicly and publishes content daily about his life, his encounters, his experience…
So what is a blog ?
The word blog comes from the contraction of an English compound word ” web log ” which means ” journal “
It is a daily succession of articles, from the most recent to the oldest, which delivers varied content on a theme and specific keywords.
A golden opportunity to work on its SEO and its keywords in different articles. By publishing relevant and qualitative content regularly and over the long term, you move up in Google results, you are more visible, more solicited and your web revenue increases.
Read our article How to be on the first page on Google ? The guide to get there
SEO is an effective and profitable digital marketing strategy in the long term, allow six months before reaching your first results.
A blog is also a showcase for your potential customers. By publishing optimized and qualitative content you demonstrate your expertise in your field, you build a solid brand image.
You can also use the art of storytelling, tell the story and the genesis of your business, reveal yourself a little more in order to make your company more human, to convey strong values and to build your relationship of trust with your future customers.
Call on the professionals of web writing and content marketingprofessionals to enhance your brand and make your customers dream.
2/ Creation and distribution of newsletters
The newsletter is also an integral part of a digital marketing strategy worthy of the name. It will help you to be remembered by your subscribers and future customers.
Read our blog post on Ten tips for writing a powerful newsletter.
What is a newsletter ?
The newsletter is a marketing tool frequently used, it is a newsletter sent regularly to its subscribers through emails.
According to the site Statista Research Department, in 2021 there were nearly 319.6 billion emails sent and received every day in the world, this figure is estimated to 376.4 billion in 2025.
The newsletter allows you :
– Increase traffic to your website by sending an email that includes links to your blog posts or website. With more visitors on your website, you improve your SEO, you move up in Google results and you gain visibility. More customers and increased revenues.
– Convert your prospects into customers : it is by communicating regularly on your products and services, by offering them unique and quality content, by making them benefit from promotions that you will convert your prospects into customers.
– Build customerloyalty : the main advantage of the newsletter is encourage customers to come back to your site. By regularly sending them your news, your promotions, by telling the story of your product or your services, by providing relevant and targeted content you will build customer loyalty. Satisfied they will even be able to easily forward the newsletter to their contacts.
– Gain credibility : sending a newsletter allows you to gain credibility by communicating regularly on your expertise. You build a solid relationship of trust with the client while becoming a real reference for your subscribers.
The creation and distribution of a newsletter is an always winning marketing strategy to boost the visibility of your website.
3/ Focus on a successful user experience
The user experience (UX) has become a major issue to increase revenues on the web.
What is user experience (UX) ?
It is the quality of an individual’s experience when interacting with a product, a service or a website.
In the case of a website, the UX will define the feeling of the Internet user following the use of a website in terms of of ergonomics, aesthetics, emotions, and ease of use.
– 88% of Internet users will not return to a website if they have had a bad user experience. A customer who does not stay on your site and does not come back, it is a lost customer, a turnover in decline.
– Website owners who invest in UX it’s a return on investment x 4.
Why is it important to invest in UX ?
A satisfied, reassured and convinced potential customer will stay on your site, he will enjoy browsing it and will be more inclined to buy your products or to use your services.
Investing in UX is :
– Study the behavior of your typical user to determine their needs, their browsing habits and adapt your content. Your web designer will be able to create a custom user experience.
– Optimize the loading of your website, 53% of Internet users will leave a site if it takes more than 3 seconds to load. The loading speed of a website is a pillar of UX, users want to be informed in a clear and fast way.
– Optimize navigation for mobile format. Half of the world’s internet traffic is on mobile. Make sure your site works on both computer and mobile.
– The design must be adapted, aesthetic, elegant. A user who is put off by the design of your site will leave quickly.
In order to make your website’s user experience responsive, unique and simple, call on the experts at website design . You will save time, money and customers !
4 tips to monetize your website
1/ Sell your products and services
Selling your products (jewelry, clothes, paintings etc. …) or services (training, coaching, e-book) are the first reflexes when it comes to monetize your website.
Being an expert in your field, bringing a real added value with a quality product or service is essential.
It is also necessary to adopt the right digital marketing strategies (blog, newsletter…) and perfect the user experience with an elegantly designed website, relevant, targeted and optimized content.
2/ Advertising with Google Adsense
You can also earn money by advertising on your website with Google adsense.
What is Google adsense ?
It is the advertising network of Google aiming to display advertising on your website to generate income.
The more targeted traffic you get the more revenue you generate.
In 2015 Google announced that nearly $10 billion was paid to publisher partners.
How to use the Google monetization program :
You must have :
– A Google account
– A website with interesting content
– A telephone number and mailing address associated with the bank account that will receive the payment.
This tip will only generate revenue if you have a large audience.
3/ Doing affiliate marketing
80% of brands use affiliate marketing to generate leads
This generates between 15 and 30% of sales.
What is the affiliation ?
You contribute, through your website, to the sale of products or services of a company in exchange for a fee.
To succeed in affiliation you must choose a good niche product, have tested it and that it fits in the theme of your website.
But also work on its SEO, the keywords around this product and propose a content always original, targeted and optimized.
4/ Produce sponsored content
Sponsored content and affiliate marketing are two very different things.
Where affiliate marketing is based on lead conversion, sponsored content is primarily looking for visibility.
It is for you to collaborate with a brand or a company by publishing quality content on your website.
This content includes a link to a brand page partner, also called backlink in SEO terms.
The content can be written by the partner brand but you can also write it yourself by charging more for the service.
This tip is interesting if you have a lot of visitors as well as a lot of online influence.
You will have to alternate between sponsored content and your own content, as a website cannot be satisfied with sponsored articles only.
At Altosor, we are convinced that anoptimized website, with a good design and original and relevant content will increase your sales.
Our experts can help you design a custom website, adapted to your product and to your customers’ expectations.
We can also assist you in the implementation of an effective digital marketing strategy to increase your revenues and monetize your site.
We remain at your disposal to discuss your project and your specificities